Media Swing from Protests in Iran to the Passing of the King of Pop: Via Project for Excellence in Journalism (PEJ).

In the age of 24 hours news, sometimes it’s hard to know how to measure time.

Last week the news narrative careened through three distinct, often dramatic phases, and ended overwhelmed by a celebrity story that echoed coverage from more than a decade ago. 

As the week began, the continuing protests in Iran, now into their third week, dominated the media. But as the Iranian government began to drive the protests underground, coverage began to recede—even if the tensions in the country had not—a sign that street protests may be easier to cover than political maneuvering behind closed doors. 

By Wednesday afternoon, media attention was already shifting from protest to disgrace when South Carolina Governor Mark Sanford made a stunning admission of having an extra-marital affair after having gone missing for several days.

Then, late Thursday afternoon, the reports ricocheted across Twitter, celebrity gossip Web sites and mainstream media alerts that Michael Jackson, the self-described “King of Pop,” had been rushed to the hospital in cardiac arrest.

The tabloid celebrity Web site TMZ.com was the first to report that he had been pronounced dead. The Los Angeles Times soon confirmed, and within a few hours, Jackson’s demise proved to be the biggest celebrity story in perhaps a decade, something akin to the death of John F. Kennedy, Jr. in 1999 and perhaps even that of Princess Diana in 1997. 

For the week, the protests in Iran ended up being the biggest story, totaling 19% of the newshole studied during June 22-28 by the Pew Research Center’s Project for Excellence in Journalism. Though he died Thursday night, Michael Jackson’s death was nearly as big, filling 18%, and Governor Sanford’s story, which fully broke on Wednesday, was third at 11%.

But that time unit doesn’t capture the feel of the week. By week’s end, every other event struggled for attention amid the cascade of Jackson video clips and remembrances, panel discussions and interview segments. 

It was a reminder of how the media at times can be captivated by the hold of celebrity on some people’s lives and at the same time will eagerly exploit it.

From the time it was announced Jackson had died through the end of the day Friday—a little more than 28 hours—60% of the news coverage studied across 55 different news outlets was devoted to Jackson’s death. And that does not include the broadcast network prime time specials devoted to the singer’s demise—two of them for two hours Thursday night and one for a single—the extra hours of morning news and more.

All media sectors covered Jackson heavily, but it was cable news channels that led the way. Fully 93% of cable coverage studied on the Thursday and Friday following his death was about the King of Pop. On the front pages of Friday morning newspapers, 37% of their coverage was Jackson-related compared to 55% of the leading online coverage.

If anyone needed proof of how much the media culture has changed it might be this. When Elvis Presley died in 1977, CBS News was criticized for choosing not to lead its newscast with it.

Iran

As the week began, the media narrative was focused on whether or not Iran was at the brink of revolution. During the first two days of the week, nearly a third of all coverage studied (31%) focused on events in the country. A cell phone video of a young woman bleeding to death after she was shot during a protest appeared online early in the week and almost instantly Neda Agha-Soltan became the face of the protest movement, her image appearing repeatedly on cable and the video of her dying a staple on YouTube.

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About the NCI

PEJ’s weekly News Coverage Index examines the news agenda of 55 different outlets from five sectors of the media: print, online, network TV, cable and radio. (See List of Outlets.) The weekly study, which includes some 1,300 stories, is designed to provide news consumers, journalists and researchers with hard data about what stories and topics the media are covering, the trajectories of that media narrative and differences among news platforms. The percentages are based on "newshole," or the space devoted to each subject in print and online and time on radio and TV. (See Our Methodology.) In addition, these reports also include a rundown of the week’s leading newsmakers, a designation given to people or institutions who account for at least 50% of a given story.

Read Original Article:(Via Project for Excellence in Journalism (PEJ).)